productwritingprd

Writing PRDs That People Actually Read

A PRD is a sales document for an idea. If nobody reads it past page one, the idea dies there.

Islombek Karimov

Notion Certified Consultant & Product Manager

April 15, 2026 · 4 min read

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Lead with the decision

The first paragraph should answer: what are we building, for whom, and why now.

Use the inverted pyramid

Engineers, designers, and execs read PRDs differently. Structure for the skimmer first.

Cut the requirements list

Replace it with a short list of *user outcomes* and *non-goals*.

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Written by

Islombek Karimov

I help teams ship products people actually use. Previously PM at fintech and dev-tools startups. I write about product craft, share case studies, and build Notion templates for operators.

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