Writing
Essays & notes
Long-form on product, taste, and the craft of building.
Latest essay
Product Discovery Without the Theatre
Most "discovery" rituals exist to make stakeholders comfortable, not to learn. Here's what to keep, cut, and replace.
Apr 22, 2026 · 6 min read
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Apr 15, 2026 · 4 min
Writing PRDs That People Actually Read
A PRD is a sales document for an idea. If nobody reads it past page one, the idea dies there.
productwritingprd
Mar 21, 2026 · 5 min
Shipping As a Skill, Not a Schedule
Velocity is a culture problem, not a calendar problem. Here's how the best teams I've worked with stay in motion.
processengineeringculture