Work
Selected projects
Case studies — the problem, the path, the outcome.
2024 · Ledger Inc.
Ledger — Onboarding Redesign
Cut activation time by 62% for a B2B fintech by rebuilding the first-run experience around a single "aha" moment.
fintechonboardingb2b
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2023 · Pulse Software
Pulse — PM Dashboard
Designed and shipped an internal product analytics dashboard used daily by 40+ PMs across a Series C SaaS.
analyticsinternal-toolsdesign
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2022 · Quill (independent)
Quill — Writer App
Co-founded and shipped a focused long-form writing app for newsletter authors. Reached 2,400 paying users in year one.
consumereditorside-project
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